Running a small business is often about taking and managing risks. Market risks are normal but business and tax risks are another thing altogether. Most business and tax-related risks can be managed as long you know about them. Here are seven small business risks you will want to make sure are covered. Read more
Five Steps to Getting a Business Loan
Most small businesses need help with cash during certain stages of their growth. If you find that you have more plans than cash to do them with, then it might be time for a loan. Here are five steps you can take to make the loan process go smoother. Read more
Marketing by the Numbers
Two very important skills for entrepreneurs to master are marketing and finances. Combine them by understanding the numbers behind marketing, and you have an even more powerful understanding of your business. Read more
Six Ways to Put the Spring in Your Sales
Spring denotes new growth, fresh starts, and spring cleaning. Why not apply these ideas to your sales so they can blossom along with spring flowers? Here are six ideas to put the spring into your sales. Read more
Separating Business from Personal in Facebook
Do you love using Facebook with your friends but know you’re missing out by not using it in business? Do you feel guilty when you post a business promotion and would prefer not to bug your friends? The good news is there’s an easy way to separate Facebook personal use from business within your personal account. Read more
The Triangle of Fraud Risk
A 2014 Global Fraud Study conducted by the Association of Certified Fraud Examiners (ACFE) estimates that the average business loses five percent of their revenues to fraud. The global total of fraud losses is $3.7 trillion. The median fraud case goes 18 months before detection and results in a $145,000 loss. How can you avoid being a fraud victim? Read more
5 Ways to Delight Your Customers
Providing great service can make a huge difference in a small business. For companies like Zappos, Nordstrom, and Southwest Airlines, customer service is a differentiator from their competitors. Done right, good customer service can bring lots of referrals that lead to increased revenue. Here are five tips to improve service to your customers. Read more
Cool Apps: Zapier
Do you need to get data from one app to another? If so, it’s time to check out Zapier.
You might be moving data manually from, let’s say, your shopping cart to your CRM or from Evernote to Google Docs, or something like that. Zapier allows you to automate the process with what they call a Zap. Read more
Attract More Customers with Event Marketing
Holding your own event is a great way to meet new people and allow them to sample your business in a low-risk setting. A face-to-face event allows you to build trust quicker than many other marketing methods, and trust is almost always required before a sale can be made. Read more
Five Modern Marketing Methods You May Not Know About
Older marketing methods like direct mail and cold calling just don’t work as effectively as they did a few decades ago. There are two reasons for that: Read more
